Larry Blumsack
Larry Blumsack knows how to help companies find more qualified leads, faster.

President and Founder of Zoka Institute in Boston, Larry is recognized as the guru of creative sales and leadership training and executive level B2B telemarketing. With more than 40 years experience as a sales and marketing professional, Larry is a master at enabling sales professionals, rookies or veterans, to increase their results on the telephone and at meetings, whether prospecting for qualified leads or selling products or services.

Teaching salespeople to connect with C level executives on the telephone and schedule and manage follow through sales calls is just one of Larry’s specialties. Practicing what he preaches, Larry, in the past, has used his cold calling skills for over a decade to set an average of 100 executive level meetings a year at Fortune 1000 companies for his clients.

Larry can quickly assess, understand and synthesize a technology company's value proposition to their target market. He can package that value proposition in all forms of print and electronic marketing materials and train others on how to successfully present it to prospects to close sales.

Larry has an undergraduate Business Degree in Marketing and Advertising from Northeastern University and a Masters Degree in Communications from Emerson College.